We don’t do
bullsh*t

Download Root to get car insurance.
The way it should be.

Fair is

You Drive for Yourself

You’re more than the box Big Insurance has put you in. So take control. Our app gives you the power to determine your own rate. And save up to 52%.

Fair is

You Don’t Pay for This Guy

Most smash-ups are caused by a small group of bad drivers. But we don’t insure bad drivers. At all. So you don’t pay for their accidents.

Fair is

You Have Power in Your Hands

No more dark ages. We’ve rebuilt insurance to live in the same year you do. That means a 47 second signup and a hell, yeah! experience from beginning to end.

Choose Fair
 Car Insurance 

  1. Download

    47 second signup. No stack of forms. No nonsense.

  2. Test Drive

    Do what you do. It’ll take us a few weeks to crunch the numbers.

  3. You’re In

    Solid driver? Awesome. A few quick taps and you’re good.

Choose Fair Insurance
Choose Fair Insurance